Industry Leaders - freuds

Industry Leaders - freuds Industry Leaders Leading London PR Agency Freuds Matthew Freud founded his  eponymous agency  freuds in 1985 at the age of just 21, and it was among the first major stars of the relatively new field of public relations, and helped to define its most enduring traits.“We pride ourselves on telling the truth. Not just through powerful, authentic stories… but by being honest with our clients.”Although freuds has a broad  and diverse roster of clients, there is a collective common denominator of three simple competencies driving  this high profile and influential communications agency’s  campaigns:Creativity;Connectivity partnerships; and‘Enlightened self-interest’, in other words, freuds and its clients ‘do well by doing good’ (Matthew Freud and his firm have  done work on behalf of  Comic Relief since 1985, for example).From its London offices, more than 250 specialists advise a wide range of corporate, public sector, private organisations and individuals managing reputations, building brands and  fostering trust.The agency helps its clients to understand the evolving media landscape, shaping narratives that define products, causes and individuals, through the lens of the agency’s three core values: truth, purpose and disruption.Freuds has a large, diverse and experienced consumer division, with in-house insight, planning, creative, sponsorship and campaing management teams.Its best known work includes campaigns for everyone from Lynx deodorant to Gucci; Unilad to The Old Vic; and Amazon to 20th Century Fox.Matthew Freud remains the chairman of freuds to this day, and more than three decades into his business story, remains as enthusiastic, plain spoken and disruptive as he has ever been.“We pride ourselves on telling the truth. Not just through powerful authentic stories in the media, but by being honest with our clients. We believe that great organisations and individuals should exist for a purpose beyond profit. In an accelerating world, we know that relevance requires constant evolution , and cutting through often demands a disruptive approach.”For further information about the agency, visit the freuds  website here.